Newsletter - West Print Management

What's been happening with us lately?

WPM goes Dry for July!

The whole team has decided to go Dry for July this month and forgo one of our after work vices in aid of raising money for adults living with cancer at Sir Charles Gardiner Hospital. A worthy cause that us touched us all in some way or another.

Co-founder of Dry July, Phil Grove says "Dry July is a light-hearted approach to raising funds for a serious issue,"

"It's no easy challenge to undertake, but the far reaching benefits are reason enough to stay dry. It's incredible what can be collectively achieved when people feel part of a community. Show your support by joining us and thousands of other participants to raise money for a great cause!"

To help support us on our mission, please click on the link below and donate whatever you can afford! Cash donations are also accepted so feel free to drop in with your donation and ask us how we are going!

Get on your bike

A group of WPM's clients and friends took part in last year's Great Perth Bike Ride to raise money for charity (we have put a team together for three years now).

It's on again for 2010 (date to be confirmed) and already people are shaving their legs and building up their calf muscles for another crack. Sign up with the WPM team and you will receive a free WPM riding shirt and cap. Register your interest today by emailing Jess Catalano jessica@westpm.com.au

Green Corner - Jutech^TM
Following on from our jute story a few months back there is a new development in the industry regarding jute so we thought we'd let you in on it. As you will have seen with the old potato sacks, jute while being extremely good for our environment and 100% biodegradable, it is not exactly easy on the eye. While we would all love to have such a green product in the promotional marketing mix, the aesthetics may not always suit every campaign.

The fine processing technology developed for Jutech^TM is an original, innovative technology. The natural jute fiber is a brand-new eco-friendly material, expanding the potential of jute to multi-purpose fabric that includes highly-refined applications as well as expanding on its more traditional roles. The development of this technology means that the end product for promotional products such as bags is a softer fabric that is more appealing to the end user and still just as good for the environment.

For more information on the wonderful story that is jute, please contact WPM on 9200 4281.

jutech

Image Source:Printec International Trading

Flipmats - 2 sides to the story

A promotional idea that has got our vote this month is the Flipmat. A mouse mat in essence combined with the added benefit of printing on the reverse side of the mat. The idea is to keep it simple branding on one side and then any other information can be placed on the back. Please see below for some great suggestions on how to incorporate flip mats into your own promotional mix.

1. Mail it! - A message on a mouse mat, hits the desk not the bin.

2. Moving location? - Keep your customers up-to-date and your brand always in view.

3. Launching your website? - Your customers won't have to search for you.

4. Add it to your welcome packs - Mouse mats stand out.

5. Make it a calendar - Keep 12 months under your mouse.

6. Send it as a Xmas card - Your customers will keep it long after the holidays.

7. Brand it! - Your message on the Flipmat is seen every day.

8. It's a gift with purchase - Who doesn't love free stuff! Great idea for IT companies.

9. Make a special offer! - Make them an offer they can't refuse!

10. Take it to the trade shows! - With a message from you to take home.

Give us a call and ask us for sample of one of our WPM branded flipmats 08 9322 2266.

Flip Mat

Last month's stories

Job of the month

This month's job of the month goes to the International Radio Astronomy Research Centre or ICRAR as we like to refer to them as. ICRAR play a key role in Australia's bid to host the AUD $3 billion Square Kilometre Array (SKA) project, the world's biggest ground-based telescope array!

The task this month was to print 3 kinds of fact sheets (12,000 in total) and 2 kinds of brochures (7000 in total) including proofing, press pass and delivery in under 2 days! Proofs were approved on the Wednesday and the brochures needed to be on a truck by Friday afternoon as they were required for an event in Kalgoorlie the following week! The end result was another deadline was met and another top quality print job produced.

APPA Tradeshow

The WPM merchandise team attended the WA leg of APPA's March 2010 Roadshow. The event was held in the Hyatt's Terrace Ballroom and showcased all the latest products for 2010. We saw some fantastic ideas from the latest in apparel to flashdrives, mugs and green biodegradable products.

Fully Customised Caps

Flipmats - 2 sides to the story

1. Mail it! - A message on a mouse mat, hits the desk not the bin.

2. Moving location? - Keep your customers up-to-date and your brand always in view.

3. Launching your website? - Your customers won't have to search for you.

4. Add it to your welcome packs - Mouse mats stand out.

5. Make it a calendar - Keep 12 months under your mouse.

6. Send it as a Xmas card - Your customers will keep it long after the holidays.

7. Brand it! - Your message on the Flipmat is seen every day.

8. It's a gift with purchase - Who doesn't love free stuff! Great idea for IT companies.

9. Make a special offer! - Make them an offer they can't refuse!

10. Take it to the trade shows! - With a message from you to take home.

Give us a call and ask us for sample of one of our WPM branded flipmats 08 9322 2266.

The green corner

This month's green corner focuses on a material rather than a product. The material is call Biogreen and it means that you can take any promotional product idea made out of plastic and manufacture it using a plastic that not only biodegrades but returns nutrients back to the Earth!

Products made of BioGreen plastics are one of the most environmentally responsible products you can buy. Completely biodegradable once they have outlived their useful life and are disposed of in a landfill, dumped or backyard compost pile. Unlike corn based plastic, products made of BioGreen plastic are recyclable and are not affected by heat or light. They degrade into biogas and a biomass that actually adds nutrients to the soil.

Give Jackie or Jess a call 08 9322 2266 and let us assist you with developing your own environmentally friendly fully customised promotional product.

March stories

Job of the month

This month's job of the month has gone to a suite of jobs that WPM have produced for our new client RPS Group!

The brief was to assist them with sourcing a range of print and promotional products, all to be branded and ready it time for the move into their new office premises. Each of the 200 staff members were to receive a set of business cards, a drink bottle, coaster, a packet of RPS branded Roc Candy, a lanyard and their own biodegradable earth friendly pen. All to be on their desk as soon as they walked in.

We provided suggestions for products, samples and information on each item as well as producing artwork based on their corporate guidelines. All items were ready a week before the move and we stored them here at WPM until they were required at the new office. Everything was delivered in time to be on everyone's desk when they arrived at their new "home".

For the business cards, we liaised with RPS to set up an online template, then trained one person in each department within RPS. This person was responsible for entering the business card details for their department into the template, and then placing the order online. All 164 sets of business cards were ordered, with some orders placed only 2 days before the due date!

We continue to work with RPS on all their printed items and have made all their products available on their online catalogue for future online ordering.

The green corner

An ethical, stylish, sustainable and re-usable promotional product??

This month's green corner focuses on Jute Bags and why we think they are the next promotional must have.

Unlike other promotional bags that give the perception of being green, where the only thing green about them is the colour, jute bags are 100% natural and biodegradable! They are ethically sourced, good for the environment in terms of production, and when they return back to the earth they put nutrients back into the soil!

Jute can be fully customised to the style of your choice and coloured to match pantone colours using vegetable based dyes. When finished off with your logo or promotional message you have a giveaway that you can really feel good about that doesn't cost the earth.

Get on your bike

A group of WPM's clients and friends took part in last year's Great Perth Bike Ride to raise money for charity (we have put a team together for three years now).

APPA Show update

The APPA trade show is fast approaching on March 23rd with newer products, newer catalogues and fresh ideas to add to this year's promotional marketing plans. We are constantly on the search for new and exciting products and it's events like APPA tradeshows where we get to see what's out there and what could work for you.

Last month's stories

Job of the month

We're thrilled to announce that last month's job of the month goes to music gurus Kosmic Sound's Christmas Catalogue! WPM worked closely with Kosmic to produce a catalogue that was tailored to suit their budget. Paper stock, pagination and quantity were some of the factors considered in order to achieve this result. A web offset printer was used to print the 350,000 copies, all printed and bound in less than 2 days from proof approval! A lightweight paper was also selected to keep costs down, as they were to be distributed via walkers into mailboxes throughout WA.

If you haven't already seen it in the mail you can check out the catalogue by clicking on the link below.

http://www.kosmicsound.com/catweb1.pdf

APPA announces 2010 Roadshow

The Australasian Promotional Products Association will be on the road again in March 2010, so we managed to get in early to secure our spot at the show and check out all the latest gear. From pens to flash drives to the latest in environmentally friendly products, we will suss it out and keep you up to date. For any current ideas, please remember to check out the merchandising section of this website.

Puzzled for Ideas?

WPM has just come across another cool new idea that we thought was worth sharing. It's a USB drive which you can twist and turn three sections to create different looks or a puzzle. USB drives are a great way to promote your brand and you have the option of pre-loading data as well as access to a range of attachments such as lanyards and key rings, depending on the target audience. The memory chip can range from 128Mb up to 8GB! For more information, please contact Jess Catalano (08 9200 4281) or Jackie Rankine (08 9200 4282).

Shaping the music

Right on the heels of custom USBs are custom-shape MP3 players which can be tailored from a simple sketch and brought to life with a soft PVC or silicone material. The creative possibilities are endless and we think they are a great option for a fun yet completely personalized promotional gift. Lead time is approximately 4 weeks.

For more info please call Jess Catalano 08 9200 4281 or Jackie Rankine 08 9200 4282, or to view a wider range of products please click on the link below.

http://www.yatamatechnology.com.au/yt/productlist.asp?id=&cat=23&subcat=66

The green corner

Promoting and growing your business

Another one of our favourite promotional ideas at the moment is Seedsticks. These are an innovative and easy way to plant and grow seeds. Available in a range of flowers, vegetables, herbs and native seed varieties, they are also Australian made using biodegradable glues and boards.

A versatile eco-friendly product which is custom made and priced to suit the simplest of promotions or the largest of advertising campaigns.

Previous stories

Neil Clark gets a glimpse of the future and likes it.

A print press that requires virtually no extra paper for set up and ‘overs’, and reaches full print speed of 18,000 sheets per hour within two minutes of plates being fitted.

Yep, that’s right. Eighteen thousand.

Things are getting smarter and faster in the printing industry, and WPM is there to see how it can benefit clients. Neil Clark, CEO of WPM, went to the Pac Print exhibition in Melbourne recently. It comes around every four years and is a showcase of the latest print production technology worldwide. A window into the future.

Neil also saw digital presses that now print labels in reels and can change image and jobs seamlessly and faultlessly on the fly. ‘We’re the eyes and ears for our clients’ says Neil. ‘As WPM is an independent purchaser of printed material, we need to know which suppliers, either new or current, will be commissioning these new technologies. That’s why it’s important we attend these shows.’

While Pac Print demonstrated a lot of improvements in quality, the real emphasis was on efficiencies and speed of turnaround. Also, an all-new ‘green’ print process was shown for the very first time with stunning results.

‘All in all it was a great exhibition’ says Neil. ‘WPM was able to secure some great products and access to new suppliers Australia-wide. We can ensure our clients are utilising the latest technologies available.’

NEW PRODUCT OF THE MONTH

How would you like to have a battery you can recharge again and again just by plugging it into the USB port of your computer?

Great? How about if someone sent it to you, gratis, through the mail?

Well it’s here, now, and businesses can use it as a very effective and inexpensive merchandising tool. WPM can arrange to have your name or logo branded on these or a whole range of innovative giveaways that people will use and keep.

You have to see our whole catalogue to believe how much is really out there. It’s a great way to increase your profile and get your message and brand out there. For printed and electronic catalogues that attach to your existing catalogue, call Jackie direct on 9200 4282

ANOTHER NEW PRODUCT OF THE MONTH

WOW! These pens are nearly 100% biodegradable. We were shown them at a trade show recently. They, along with a very comprehensive range of amazing European-designed ‘GREEN’ gifts and practical merchandise for getting your important message out there, can be viewed on: http://www.greengiftscollection.com/

The lead time on this amazing range is much less than usual and around 3-4 weeks fully branded. We can show you what a product will look like even before deciding. For more information contact Jess direct on 08 9200 4281

HOW MUCH MONEY CAN YOU SAVE WITH WPM?

Any business of a reasonable size should be looking to save at least 5% in printing costs by using a print management system. WPM is consistently saving its clients around 10%. That can add up to a lot of money over a year.

What does it cost a client to use West Print Management’s systems? Nothing. Not a thing. Because WPM operates on buying power. With over 70 printers and suppliers across all production techniques to choose from, Australia-wide, by selecting the right supplier for the right job real savings are made.

WHAT OTHER SAVINGS CAN I EXPECT?

The big one is time. Our clients don't need to spend time dealing with suppliers and all the issues associated with production. Our state of the art software delivers huge savings in time for example reporting at every level of activity. One client was spending over 500 hours per year managing print, they now spend around 200. All these savings are confirmed when we conduct our six monthly client reviews.

EDITORIAL

It’s no wonder the idea of print management is becoming more and more attractive. This is a system that allows you to go to your personal catalogue online, order online, and know that your stock will be instantly adjusted. The order is then fulfilled and dispatched and the reporting and recording made automatically.

Spending limits can be set to work within cost centre budgets and reports are available instantly, 24 hours a day, 7 days a week. Clients know where everything is, how much is in stock, and how much has been spent. It’s called freedom, and it saves so much time, money and grief.

INDUSTRY AFFILIATIONS

WPM is a member of CCI (Chamber of Commerce and Industry) and APPA (Australian Promotional Products Association). APPA membership qualification is not easy, but it gives us direct access to manufacturers. Our clients see a direct reduction in what they pay for products.

Get on your bike

A group of WPM's clients and friends took part in last year's Great Perth Bike Ride to raise money for charity (we have put a team together for three years now).

Get on your bike

A group of WPM's clients and friends took part in last year's Great Perth Bike Ride to raise money for charity (we have put a team together for three years now).

Get on your bike

A group of WPM's clients and friends took part in last year's Great Perth Bike Ride to raise money for charity (we have put a team together for three years now).

Get on your bike

A group of WPM's clients and friends took part in last year's Great Perth Bike Ride to raise money for charity (we have put a team together for three years now).

Get on your bike

A group of WPM's clients and friends took part in last year's Great Perth Bike Ride to raise money for charity (we have put a team together for three years now).

Get on your bike

A group of WPM's clients and friends took part in last year's Great Perth Bike Ride to raise money for charity (we have put a team together for three years now).

Printec International Trading Pty Ltd

Image Source: Printec International Trading Pty Ltd

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